Win Attention.
Build Preference.
Drive Growth.
Effective marketing is winning attention in a world of short attention spans and endless ad placements.
Casey Consulting helps businesses reach the right people with the right message at the right moment so they’re remembered, trusted, and chosen.
Providing senior-level marketing advisory, advertising support and training to businesses looking to grow with intention.
About
My background spans 12+ years of brand building, performance marketing, paid media and growth leadership in ad agencies working across consumer, public-sector and professional brands.
I've been actively involved in the Canadian advertising industry as Chair of the IAB Canada Atlantic Council, Canadian Marketing Awards Judge (Innovative Media) and Winner (Customer Experience), and panelist at SocialEast. In 2025, I built my own e-commerce brand for good dogs, the Maritime Mutt Box, to support local pet suppliers and give back to the SPCA.
I work closely with founders and teams to help them navigate marketing decisions, allocate resources effectively, and improve result without hiring full-time or navigating agency layers.
The goal is clarity, momentum, and measurable progress.
BRANDS I'VE WORKED WITH
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Brand & Marketing ADVISORY
Fractional senior marketing leadership to help solve business challenges, set direction, and support sustainable growth.
This engagement is best suited for teams that need clarity, prioritization, and experienced decision support, not just tactics.
Examples:
Positioning and understanding your audience
Go-to-market and growth strategy
Channel and budget prioritization
Campaign planning and evaluation
Ongoing advisory and executive support
PAID MEDIA & ADVERTISING MANAGEMENT
End-to-end strategy, planning, buying, optimization, and reporting across paid media channels - social, digital, search, offline media
This is a hands-on performance engagement designed to improve efficiency, scale what works, and create accountability between spend and results.
Examples:
Paid media strategy and campaign architecture
Ongoing optimization and testing
Creative direction and performance feedback
Measurement Clarity
Clear reporting tied to business outcomes
Training & EDUCATION
Focused training and education designed to help founders, executives, and in-house teams make better marketing decisions, faster.
This is not tactical “how-to” training or platform walkthroughs. Sessions are grounded in real business challenges and focused on strategy, judgment, and alignment so teams know what to prioritize, what to stop, and where marketing can realistically drive growth.
Examples:
Executive Marketing Fundamentals
Growth & Paid Media Strategy
Brand & Performance Alignment
Marketing Measurement & ROI
A focused approach
1. Diagnose
We start with a clear understanding of your business goals, constraints and current performance
2. Set Direction
I help define priorities, success metrics, and a realistic path forward
3. Execute and Improve
Strategy is translated into action, with continuous evaluation and refinement.
This approach is designed to support momentum, not busy work.
Retainer-based
Casey Consulting works primarily on monthly retainers to ensure continuity, accountability, and meaningful impact.
Typical engagement range depends on scope, complexity and level of involvement.
Retainers may include advisory support, media planning and execution or a combination of both. Specific scope is defined after an initial discussion.
How We Work Together
Marketing challenge? Share what you’re looking to solve and let's explore that together.
902 393 3423
Halifax, Nova Scotia, Canada